{"id":2056,"date":"2021-03-25T13:46:19","date_gmt":"2021-03-25T12:46:19","guid":{"rendered":"https:\/\/bowdybrave.com\/?page_id=2056"},"modified":"2023-06-27T08:46:12","modified_gmt":"2023-06-27T07:46:12","slug":"ale","status":"publish","type":"page","link":"https:\/\/bowdybrave.com\/en\/ale\/","title":{"rendered":"AL\u00c9"},"content":{"rendered":"\t\t
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“Qualitative cycling gear with a difference.”<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In 2013, and after 30 years of stitching high-performance custom cycle clothing for professionals, Al\u00e9 used its technology, experience and passion to launch its own consumer clothing brand, bringing to market high quality cycling clothing with a difference. At the time, the majority of the available cycling kits offered mostly muted, \u2018sensible\u2019 colours.<\/p>

Wanting to bring something new and fresh to cycling, Al\u00e9 entered the market with a strong fluo look that it\u2019s now known all over the world. Since then, the cycle wear company has been injecting a fresh spectrum of much-needed bright colour into the world of cycling, for professionals and amateurs alike, with neon yellows, vivid greens and hot pinks \u2013 and it hasn\u2019t looked back.<\/p>

While beautifully hand-stitched chamois and perfectly fitting jerseys that stand out from the crowd are the bedrock of Al\u00e9 clothing, they make every item of cyclewear a rider could need, for every season, including jackets, gilets, skinsuits, gloves, socks \u2013 and even kits for triathletes.<\/p>

Al\u00e9\u2019s trademark, fluo colours, are added to the best technical fabrics on the market to produce garments with a unique and bold finish. Like some of the greatest cyclists of all time, the brand embodies a true cycling passion by boldly pushing boundaries<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Although Al\u00e9 provides a wide variety of clothing options for all cyclists who prefer bright colours, when the brand launched, they knew that their dazzling hues would resonate especially well with women. The female team Al\u00e9 BTC Ljubljana, born in 2011, becomes in 2020 the first Italian team that enters the UCI World Tour.<\/p>

Working with cycling professionals has not only helped to put Al\u00e9 firmly on the map, but it also provides the perfect opportunity to gather feedback from riders who are putting the kit through its paces in the ultimate test. This continuous collaboration to improve products allows Al\u00e9 to put technical excellence first, blending performance with style.<\/p>

Wear Al\u00e9 and you\u2019ll be sure to stand out from the crowd. Unless, of course, the crowd\u2019s wearing classic Al\u00e9 colors too \u2013 and then you\u2019ll be part of Al\u00e9\u2019s vision, to unite all dedicated cyclists with a stylish look. Picture the annual Granfondo Al\u00e9 La Merckx, for example, at which thousands of riders gather amid the sights of Verona, with its gothic architecture and rolling green pre alpine pastures.<\/p>

But Verona isn\u2019t simply home to Al\u00e9\u2019s annual Gran Fondo \u2013 it\u2019s also the brand\u2019s motherland. Its production unit can be found hard at work just 30km south of Verona city, where some of Italy\u2019s most talented tailors stitch high quality fabrics are made to perform in even the toughest cycling conditions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cTo ride in a piece of Al\u00e9 kit is to support a brand of great heritage \u2013 one that flies the flag of\nunwavering quality, celebrates women\u2019s cycling and, above all, celebrates the essence of\nwhat cycling is about: passion, community and dedication to a great sport.\u201d<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tcatalogue SS23<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tcatalogue FW23<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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B2B Webstore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCycling- and sports shops are able to directly place an order using our B2B webshop. The log-in is your e-mail and the password is only known to you. If you haven\u2019t got a login yet, please contact your Bowdy and Brave contact<\/a><\/strong>. Private individuals can\u2019t directly order on our webshop. We are happy to refer them to their closest dealers<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVisit B2B portal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRequest your login<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

“Qualitative cycling gear with a difference.” In 2013, and after 30 years of stitching high-performance custom cycle clothing for professionals, Al\u00e9 used its technology, experience and passion to launch its own consumer clothing brand, bringing to market high quality cycling clothing with a difference. At the time, the majority of the available cycling kits offered […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-2056","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nAL\u00c9 - Bowdy & Brave<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bowdybrave.com\/en\/ale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AL\u00c9 - Bowdy & Brave\" \/>\n<meta property=\"og:description\" content=\"“Qualitative cycling gear with a difference.” In 2013, and after 30 years of stitching high-performance custom cycle clothing for professionals, Al\u00e9 used its technology, experience and passion to launch its own consumer clothing brand, bringing to market high quality cycling clothing with a difference. 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