“We know that feeling of enrichment and achievement through sport. We work tirelessly to create the kit which supports your journey to achieve your goals.”

ZONE3 creates world-class products that embody our dedication to the swimming & triathlon community. Products that enhance performance, comfort and self confidence and enable you to achieve your best and reach your goals.

They share the same passion for swimming outdoors, whether your goal is to improve your health and well-being, or race at the highest levels and achieve new goals. We are inspired by that feeling of achievement and our mission is to be part of your journey and experience this together.

Swimming, cycling and running has been in our DNA since day one. Elite triathlete and World Championship winner, James Lock, founded ZONE3 at Loughborough University in 2006; fuelled by his obsession with performance and gaining the competitive advantage.

From humble beginnings and driven by passion, the ZONE3 brand has grown organically to become Europe’s leading triathlon and swimming brand. The commitment to excellence in product design and innovation has resulted in an incredible range of awards and ZONE3 leads the industry in terms of being the highest performing brand on the market, as rated by both the media and our customers.

“Supporting you in being your absolute best is our motivation.”

B2B Webstore

Cycling- and sports shops are able to directly place an order using our B2B webshop. The log-in is your e-mail and the password is only known to you. If you haven’t got a login yet, please contact your Bowdy and Brave contact. Private individuals can’t directly order on our webshop. We are happy to refer them to their closest dealers.