The beginning of a new era…
It took him tons of work, but Jean-Pierre kept persevering. After the loss of Castelli, which represented the biggest part of the turnover back then, Jean-Pierre went searching for a new clothing brand to take up the challenge. He made sure ASSOS became one of the top-of-mind brands (considering cycling clothing) in the Benelux and he became the biggest ASSOS customer all over the world. .
Giovanni Feryn, son of Jean-Pierre Feryn, who already worked for several years in the company, took over the company in 2018. Unfortunately, earlier that year ASSOS, which was purchased by an American private equity firm, chose to implement a new strategy and quit its collaborations with all its distributors. Ironically you might say that Giovanni started more or less the same way his father did. He relied on the knowledge and experience of his father and went looking for new brands to distribute which resulted primarily in the following top-range clothing brands; Q36.5 and Alé.
2019 was one of the most important years for Feryn New International. Change and renewal were top priority. Prorace got a whole new twist, there were some changes at the sales department and field service, new brands joined our portfolio etc. It was, by far, the most important year for Feryn, but 2020 didn’t take a back seat!
Starting from 2020 Feryn New International changed its name to Bowdy & Brave, which means good and brave/courageous and most importantly represents the beginning of a new era. Considering this decision, Giovanni starts a new chapter in which he, his team, suppliers and customers build for the future.
