How much effort do you give?
How much effort do you give? The question 100% keeps asking itself and its athletes, not only professionally, but also in the everyday life. If you aren’t giving it 100%, you will regret it! Considering this attitude, innovation and confidence 100% keeps on motivating athletes to discover new roads and differ from “the known”. They primarily want them to focus on that what’s most important to them, the road to victory.
There’s no doubt you haven’t heard about this brand! The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. The company firstly got known thanks to its stylish goggles, high-end gloves and sunglasses. After the successful launch of their high-end full-face helmets, 100% expanded the Californian market even further. Afterwards they started developing sports glasses and clothing especially for the MTB segment.