Bowdy & Brave is a wholesalers who exclusively distributes several trendsetting cycling
brands (mainly) in the Benelux. Next to this Bowdy & Brave also produces
its own brands such as, Cuesta teamwearProrace bikes and YAW cycling parts
and –accessories.

logo 100%


How much effort do you give? Ontdek het volledige gamma aan ski-/motorcrossbrillen, performance brillen, zonnebrillen, high-end full face helmen en MTB kleding en ride 100%.

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Colnago, The Ace of Cycling.

Discover the beauty of Italian bikes!

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At Hiplok we love riding bikes. It’s the best feeling in the world. We believe protecting our bikes shouldn’t spoil the feeling we get from riding.

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Prorace is a Belgian producer and distributer of race bikes. Every bike is unique and tailor made to the wishes of our customers. You will choose the design, the colours and the assembly !


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Alé Cycling

To ride in a piece of Alé kit is to support a brand of great heritage – one that flies the flag of unwavering quality, celebrates women’s cycling and, above all, celebrates the essence of what cycling is about.

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New sponsors? Is your teamwear ready to be replaced? Or would you like to start the next season in a brand-new, fully personalized team outfit? Design your own teamwear!

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Magped logo safety pedals


Magped, the innovative patented
magnetic safety pedal.

Discover the magnetic pedals
for a safer and more efficient ride.

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Logo restrap


We aim to invent, improve and innovate – not just reproduce what is already available. 

Discover the rackless bikepacking system that attaches to any bike, without mounts or screws.

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logo chamois butt'r

Chamois Butt'r

All cyclists start at the bottom.
Make sure you protect yours!  
Discover the brand new shammy cream!

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de Vlaeminck

Compile your dream bike thanks to the #buildyourroger system. Discover lots of possibilities now online.

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Less time cleaning, more time riding!

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YAW Parts

The right parts for every cyclist

YAW produces race bike accessories such as, inner tubes, tires, cable sets, pumps and cycling bags, while taking a good price- quality rate into account.

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B2B Webstore

Cycling- and sports shops are able to directly place an order using our B2B webshop. The log-in is your e-mail and the password is only known to you. If you haven’t got a login yet, please contact your Bowdy and Brave contact. Private individuals can’t directly order on our webshop. We are happy to refer them to their closest dealers.